Website and app creation goes beyond creating a navigation menu, landing pages, and populating it with content and products. Multiple elements for your desired visitor need to be considered if you want them to land on your site and stay there. Let’s explore user experience and discover what it is and the fundamentals that you need to know about.
What is User Experience?
The concept of user experience is fairly straightforward but is also something many struggle to get right. Essentially, it encompasses a user’s overall experience and interaction with your site. It includes their general perception of utilising your site, its ease of use, and its efficiency.
The Core Elements of User Experience
There are dozens of elements of user experience that you need to consider in order for your site to be successful, but the below four aspects are a good place to start.
- Original Content that Fulfils a Need
Content is pretty much the centre of every website — without it, how will you get your message across or explain to visitors who you are and what you offer? Your content needs to be original, keyword optimised, and able to fulfil the needs of your target audience. Consider what problems they might be experiencing and offer them a solution with your products or services.
- Easy to Use and Navigate
One of the most fundamental considerations of user experience is an app or site’s ease of use. If a visitor doesn’t find what they’re looking for within the first few seconds of landing on a page, then the design is clearly overcomplicated and the user will bounce, negatively affecting your success metrics. Keep the menu simple and streamlined and add buttons and links to guide your ideal visitor to where they need to be.
- Broken Up Content Sections
One surefire way of immediately sending a visitor to a competitor’s site or back to Google searches is if the first thing they see is a wall of text. Keep 2-3 sentences above the fold that explains exactly who you are and what visitors can find on your site, and then break the rest of the content up with subheaders, banners, and other visual elements.
- Evokes an Emotional Response
Many of us have gone to a website or an app and some sort of ‘click’ occurs, where we know that this is exactly what we were searching for and that it provides all the answers to our questions. Depending on your industry, your platform’s user experience needs to focus on evoking an emotional response from visitors — keep it light and informative while prioritising establishing a connection with your visitor.
Now that you’re aware of the core elements of user experience, you may need to have a look at whether your website or app is heading in the right direction. From user experience designers to copywriters, YourNett gives you access to a pool of talent that you can connect with right here. Post a project today.