Since the world moved online almost a year ago, for both professional and personal purposes, events and conferences had to adapt and cater to a newly expanded online audience. However, although we may miss the more personal and intimate aspects of a live event, such as networking (and free snacks), a live webinar has the potential to achieve great things for your business. Here’s how to organise a webinar to reach thousands of people across the world.
Step 1: Decide on a Webinar Topic
It’s great that you want to host a live webinar, but what will attract people to attend? This is probably the most important yet the most difficult part of planning a virtual event as you have to keep in mind that people will be carving time out of their days to sit at their computer without the perks of actually going to a physical location and enjoying a more interpersonal atmosphere. They have to be really interested and have to relate to the topic enough in order to tune in. Be sure to choose a topic that will light up a person’s eyes when they read it. Consider a question or a thought-provoking statement.
Step 2: Who Are the Hosts?
When thinking about how to organise a webinar, you need to think about who you’d like to be the hosts. Will it just be the CEO of your business or would you consider inviting guest speakers from a variety of businesses? Variation is probably better in this sense as people will generally stay more engaged if there are several different personalities talking.
Step 3: Create Your Live Webinar Content
Although webinars and live events are very different in nature, one thing that remains the same for both is preparedness. You have to be organised with the content you plan on presenting and be confident in it. Whether you plan on using visual slides or a bullet-point presentation, your content must be organised and practiced in advance.
Step 4: Choose Your Webinar Platform
This is a vital step. Do your research and decide on the best platform to host your live webinar, one that is reliable and can cater to a large number of attendees. Apps like Zoom are great as you can have 100 guests, but the free version only allows for 40 minutes, so you may want to consider the paid version. A popular route for many has been leveraging social media for virtual events, such as Facebook Live — this is great exposure for your brand as guests can interact with your page before, during, and after the webinar.
Learning how to organize a webinar can be a huge success when done properly! Whichever route you choose, be confident there will be no hiccups along the way and that this is going to benefit your business. For elements like the design of your presentation or copy for your slides, you may consider hiring a freelancer to help out. If that’s the case, you can head over to our job board and post a job to attract high-quality freelance talent. Get in touch with us for more information!