How the Pandemic Changed the Freelancing Game

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Remote work was only just gaining momentum BC (Before Coronavirus) but the arrival of the pandemic throttled it forward a lot quicker. As mentioned by Upwork Chief Economist, Adam Ozimek, “the pivot to remote work is the biggest, fastest transformation of the labor market since the World World II mobilization.” Here’s how the freelancing game was changed, possibly forever, by the global pandemic. 

Business Leadership Methods and Strategies Changed

This tumultuous time was probably a lot harder for CEOs and managers who have been in their industry for decades, using tried and tested norms and methods that have worked for them the whole time. Now, they must grapple with the idea that contract jobs are more popular than full-time ones and that no meetings can happen in the same boardroom and will occur remotely via Zoom instead. In the same Upwork article mentioned above, Ozimek notes that “businesses had to be prepared to adapt and alter their operating styles to accommodate this way of working. This means rethinking the basics of where, when, and how work gets done and even who or what type of professional should do it.” 

More Freelancers Joined the Movement

Those who hadn’t considered remote work now had no option but to think of ways to bring their work home, literally. Graphic designers used to using the same studio had to create their own at home but that ultimately meant they could become freelancers with multiple streams of income instead of relying on just one. Many professionals who, sadly, lost their jobs due to the pandemic now had to think of a new plan — that new plan, for many, was to repurpose their skills and become a freelancer in their area of expertise. 2020 saw a huge influx of new freelancers joining the movement and probably won’t be going back to full-time employment. 

Businesses Saw the Value of Freelancers vs. In-House Teams

Businesses increasingly saw the value of freelancers in comparison to using in-house teams to get projects done. They are able to get jobs done with a quicker turnaround and at a lower expense thanks to the way remote work has changed. 

A Stronger Focus on Outcome

Business leaders who previously had a focus on attitude, aptitude, and amplitude in their employees, also known as “The AAA Model”, have shifted to a model based on delivering business outcomes. This means businesses place less emphasis on specific individuals within their organization and rather how to build teams centered on long- and short-term needs and goals of the business itself. 
Overall, freelancing is growing exponentially with many businesses adopting hybrid teams to include individuals on contract jobs. If you’re one of those businesses looking to assemble a team to get a job done, post a project on our site, or get in touch with us to find out more.

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