Many look at the writing on a website and view it as ‘just words’. However, the vast majority undermines the power that those words hold. There are hundreds of sites with strong reputations rooted in history — think of the classics like Tiffany’s, Polo, and Rolex — who have little to no copy on their website because, simply put, they don’t need it. Their names speak for them and already have authority on search engine results pages (also called SERPs). Search engine optimization or SEO copywriting is essential for the balance of these online businesses, especially if your site is brand new. Here are the top 3 reasons why this is a valuable skill to outsource for your business.
First, What is SEO Copywriting?
SEO copywriting is written content for a site that implements SEO best practices in order for the site to rank on search engines. Some best practices include using researched keywords used naturally within the content, interlinking, and sticking to a minimum of 250 words per page.
- Build Your Site’s Authority
Search engines recognise the keywords on a specific page and their relevance to the page in question. The more relevant the keyword, the happier Google becomes, and the better your chances of ranking on the first page of results. Searchers will most likely click on a site on the first page because the results are most relevant to whatever it is that they’re searching for. You want to be on this page to get the most exposure for your business!
- It Makes Your Site More Trustworthy
If the content on your site further elaborates what your site is all about, users are more likely to make a purchase or continue browsing. Google recognises this, too, where it scans your site for relevant content. Quality content is also hugely important as it will keep visitors on your site, which is why informative and well-written content is crucial. If you can’t do this yourself as a new business owner, you may need to consider freelance SEO copywriting professionals.
- The Importance of a Regularly Updated Site
Part of SEO copywriting for your site is that it is updated regularly. The longer a website’s content is stagnant, the further it will slip in rankings on SERPs. This is where something like a monthly blog is super useful in keeping your site up-to-date and relevant.
It’s been said before but we’ll say it again: words sell. However, well-strategised and optimised words on your website will both help you sell, keep you relevant, and build your authority on the online space. If you’re looking to outsource freelance SEO copywriting services, you’re in the right place — head over to our job board to post a job or see our registered freelancers to get the job done.