2021 only has one job, and it’s not that hard: just be better than 2020 was.
Although not much has changed since the trauma that was 2020, with the pandemic still affecting businesses and livelihoods, there is the promise of the vaccine and Joe Biden to make the world a better place.
With the arrival of a new year comes a need to re-strategise for many businesses and this means revisiting their existing digital marketing plan. The pandemic has forced many businesses to pivot and planning a digital strategy that adapts to the ever-changing world around us is more important than ever. Here are three important things to consider when putting together a winning digital strategy for this year.
Maximise Social Media Efforts
Social media has always been important for brands and we doubt this will change any time soon. However, how it is used for business has changed, with many using social media to inform their buying decisions. While it was previously used more for brand awareness and discovery, it is now a top channel for purchase. Things like Instagram’s new shopping features are worth considering for your eCommerce brand. Your digital marketing plan needs to consider the rewards that could come from social media if your strategy is executed well.
Host Virtual Events
Large corporate events in spacious convention centres are probably not coming back any time soon — while we may be missing networking and the personal experience of these events, it’s simply not worth the risk as long as the Coronavirus is still floating around. However, taking these events online has so many more benefits than in-person ones. Virtual events offer you a massive audience reach and save you so much money! Your brand could be getting much more exposure by hosting a virtual event, which is why it should be considered when planning your digital strategy for 2021.
Embrace the Age of Personal Commerce
In Forbes’ article about digital trends for 2021, an apt point is made about personalization — this is no longer good enough and brands are encouraged to embrace a new era of personal commerce. This is “where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect brands to understand what they’ve bought in the past and help them to determine what they should buy next.” Thorough audience research in the form of surveys and regular engagement will help you understand your buyers more in order to give them exactly what they want.
Your digital marketing plan for 2021 is going to look entirely different from how it looked five years ago and you may need some fresh perspectives to make it all come together. Consider embracing the gig economy and outsourcing freelancers to bring their ideas to your various projects! YourNett is the latest platform to find talented freelancers who can turn your visions into a successful reality. Post a job now or get in touch for more info!